Custom CRM Development

Based on your unique strategies, workflow and industries, our software development services and solutions adapted to your company objectives and goals.

What is CRM

CRM stands for Customer Relationship Management and is used in tracking the behaviour, attitude, and buying traits of your customers.

Custom CRM is software designed specifically to organizational marketing/sales channel needs. The CRM is responsible for analyzing the customers’ (leads) experience and tell us how they are flowing into the buyer’s journey through your organization’s marketing and sales channel.

CRM plays a major role in a business’s overall growth as it connects the marketing, sales, service, and support channels of the company. It connects every employee of the organization through a single streamlined channel to nurture the lead no matter at what stage the potential customer is.

Customized CRM development is developed keeping in mind the specific purpose and requirements of the organization. This is the main difference that keeps the customized CRM apart from off-the-shelf packaged CRMs.

The possibilities are endless with customized CRM software development.

Is A Custom CRM Solution Right For You?

It is needless to say that a custom solution almost always works better over the packaged products. Since it is designed and developed to your organization’s specific needs, it is easier to learn and implement the custom CRM throughout the company’s internals without any complexities.

Whereas on the other side, a packaged out of the box CRM could not be a universal solution to every organization considering the factors like size, industry, and their needs.

The custom CRM solution is usually the more expensive choice at first over a prepackaged CRM. But the customized choice ends up being less expensive in the long run. Because of its flexibility and ease of modifications to adapt the company’s’ workflow with the growth.

Many companies find it hard to decide when it comes to choosing the best fit for their particular needs. At the end, it is you who needs to decide the best solution a tailor made CRM solution or an off-the-shelf packaged CRM for your company keeping in mind the specific needs.

How the your custom software is developed

You Choose CRM Functionality to Build


Helps your sales team organize daily schedules, prioritize leads and manage work hours most effectively to deliver consistently high sales performance.

  • Centralization of sales data.
  • Sales workflow automation.
  • Lead and account management.
  • Tools for sales team collaboration.
  • Sales intelligence.
  • Sales reporting and forecasting.


Enables personalized customer communication across a variety of touchpoints.

  • Customer segmentation.
  • Email marketing.
  • Customer journey builder.
  • Social media marketing.
  • Mobile communication.

Customer Service

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Quote & Invoice

Automates quoting and helps getting back to customers faster increasing the likelihood of a deal.

  • Complex quote generation based on predefined criteria: quantity, optional features, discounts, etc.
  • Automated detection of upsell and cross-sell opportunities.
  • Billing process automation.

Still in Doubt Whether Your CRM Needs Will Be Addressed?

If you have any questions whether we can provide CRM services you need, ask our team for more info.

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